Real ale

Read this article in the BBC about real ale!





Here is an extract:


"Real ale is the only type of beer now seeing its sales grow in UK pubs, helped by an increasing number of women enjoying the drink, a study has said.

While all other beer types, such as lager and keg bitters, saw their sales fall in the the first half of 2009, sales of real ale grew 1%, it said.

The independent study, which is backed by a host of brewers, said the number of women drinking real ale has doubled."

This is what you must do:

a. summarise the article in your blog

b. link to the article

c. list the determinants of demand and the determinants of supply

d. draw the demand curve for real ale

e. explain whether the demand for real ale is elastic or inelastic

f. explain why the demand for real ale has increased

g. explain - with diagrams - whether binge drinking is a positive or negative externality

h. advise on government policy in the light of your answer to (g)