AS Economics homework: Efficiency

Rather than just look at one article, look at two!









Here is an extract from the second article:

"Earlier this year, Aviva, announced it was ditching the 200-year-old Norwich Union brand to forge a single identity to compete in international markets.

Unite's deputy secretary, Graham Goddard, said Aviva was "rapidly withdrawing" commitment to local communities and was "isolating themselves in a small number of cities"."

The firms are becoming more competitive. They are seeking to become more economically efficient.

This is what you have to do:

1. Summarise BOTH articles a s amind map.
2. Link to both articles
3. Write brief notes on the various types of efficiency - using your own words
4. With reference to the articles explain what type of efficiency these job losses will lead to?
5. Explain why the two firms are following this course of action?